Design Guidelines 4-Page Newsletter Final Project Rubric for:

Pts. Lost

Pts. Poss.

Coverage of principles of design (14 listed below)

___ A. attention to detail

___ B. balance/symmetry

___ C. color/contrast

____D. design blunders

___ E. dominance

___ F. economy/restraint

___ G. fonts/typography

___ H. harmony (repetition/rhythm, visual links)

___ I. movement/flow/direction

___ J. proportion

___ K. *publication goals/target audience/ relevance

___ L. “total picture”

___ M. unity

___ N. variety

*this one has to be included

At least 8 major guidelines well presented, 2 pts. ea. (clear, correct grammatical structure used, etc.)

Coverage of tools/elements of design:

____ O. tools (or design elements) used such as line, shape, headlines, titles, captions, subheads, headers/footers, grids, columns, visuals (pull quotes, images, graphs, attention getters), textures, white space. (cover at least 5)

At least five tools/elements well presented ~ 2 pts. ea.

A. ____

B. ____

C. ____

D. ____

E. ____

F. ____

G. ____

H. ____

I. ____

J. ____

K. ____

L. ____

M. ____

N. ____

O. ____

16

10

Used fonts/white space/graphics wisely

Didn’t use larger than 12 pt. font for articles

5

Has visual interest/variety/consistency

4

Well organized (used boxes/borders, side bars, not crowded)

5

Accuracy (-1 per typo or mechanical error or generic info not replaced or removed)

10

Bonus for exceptional work, beyond requirements! (up to 5 possible)

Bonus:

TOTAL

/50