Name __________________________________________ Score _____/45

Review for Publisher Units E & F Test

Unit E – Enhancing a Publication

1. p. 102: A _________________ is a defined set of text and formatting attributes, such as font, font size, and paragraph alignment.
2. p. 102: Text that is too large looks awkward; text that is too small or too ornamental is ___________________________ and hard to read.
3. p. 102: The Times New Roman font is a very common type style for the ________________ of documents because it’s easy to read.
4. p. 103: Serifs are small decorative strokes added to the end of a letter’s main strokes. These types are useful for long passages of text because the serifs help distinguish individual letters and provide __________________________ for the reader’s eye.
5. p. 103: _____________________________ fonts are typefaces like Arial or Helvetica that don’t have serifs.
6. p. 104: Any style can be ____________________; you have the freedom to change the appearance of all the text assigned to a specific style within a publication.
7. p. 104: You can determine the attributes of any style in the Pick formatting to apply list by placing the pointer _________________________________________.
8. p. 105: _______________________ is adjusting the spacing between specific character pairs and it makes large text look better and easier to read.
9. p. 105: Using the _____________________________ dialog box, you can change scaling, the width of the text characters, and tracking, the distance between text characters.
10. p. 106: Creating a style by example differs from the Format Painter button which reformats selected characters according to the formatting attributes of currently selected characters, but it doesn’t store or name the set of attributes, or update similarly formatted text ___________________________.
11. p. 106: When Creating Style by Example you type a _______________________ in the Style box to create a style based on the formatting of the selected text.
12. p. 107: Horizontal text alignment options are left, right, center and justified. Justified lends an air of formality and offers the advantage of letting you __________________________________ in the same aount of space as left-aligned.
13. p. 108: The _________________________ task pane lets you select the number of columns for specific pages.
14. p. 110: _______________ does not always fit neatly within a text box – sometimes the text box is not large enough to contain it.
15. Know what the following buttons look like and what they do - p. 110: Text in Overflow button, Create Text Box Link button, Pours overflowing text; p. 112: Go to the Next Text button.
16. p. 112: The continued on and continued from notices automatically insert text with the correct page reference and they _____________________________________ if you move the text box.
17. p. 114: The default font for the drop cap is the same as the font in the _______________________.
18. p. 114: To make a drop cap, click ______________________ on the menu bar.
19. p. 116: _________________________ is a formatting effect that changes text to the more dramatic look of light characters on a dark background.
20. p. 116: The Fill Color icon is on the _____________________________ toolbar.
21. p. 117: Experts recommend that you never use more than ________________ different fonts on a page, and usually suggest that two are enough.
    
    Unit F – Improving a Design
    
22. p. 128: When done constructively, _______________________ can be a positive learning experience for everyone involved.
23. p. 128: A good first step in critiquing a publication is to take in all the __________________
24. p. 128: To get started, ask yourself a series of questions that determines the purpose of a particular page and the arrangement of elements that helps you achieve that _____________.
25. p. 128: These questions (referred to above) include: To what elements are your eyes drawn? Where is the text? Is the text ___________________? Are any/all of the elements on the page _______________________? Are any elements distracting?
26. p. 128: Keep the publication simple – don’t use too many graphics that can lead to a cluttered design that won’t help the reader see the whole _____________________.
27. p. 129: When telling someone their work could use improvement, you may be able to minimize hurting their feelings by __________________________________ whose work you’re critiquing in the solution phase.
28. p. 129: By working with people to help them revise their work, they’ll benefit from maintaining control over it, and will _____________________________________________ in the process.
29. p. 130: The masthead contains important information that rarely changes – the only changing information is the ____________________________.
30. p. 130: A _____________________ is an object designed to hide a specific area so that the final result looks seamless.
31. p. 131: It can be overwhelming to critique an entire publication, so it could be helpful to examine its ____________________________________.
32. p. 132: The appearance of elements on a page is important, but of equal importance is the way in which the elements are ____________________________.
33. p. 132: There should be an easily understood connection/flow between the text and the _____________________.
34. p. 132: The optical center occurs about ______________ from the top of the page and is the point around which objects on the page are balanced.
35. p. 133: A design hurdle to overcome is the urge to put too much ________________ on a page.
36. p. 134: In _______________________ balance, objects are placed equally on either side of the imaginary vertical line. This kind of layout tends toward a restful, formal design.
37. p. 134: A page with objects arranged asymmetrically tends to provide more ________________________________ because it’s more surprising in appearance.
38. p. 134: Holding _______________ while you move an object maintains the vertical measurement as you change the horizontal position.
39. p. 136: Pages that contain nothing but text can _______________________ the reader, causing them to quit reading before the story is finished.
40. p. 136: You can break up the monotony of a large story with art and other elements and by splitting a story into multiple text boxes on two or more pages. This also provides visual __________________ from too much text.
41. p. 136: Publications often depend on __________________________________ to defray costs and increase profits.
42. p. 136: If a reader turns through several pages to finish reading a story, he is more likely to see the _____________________ that are interspersed with editorial content.
43. p. 136: The cost of running an advertisement is determined by size, color and ________________________ on the page.
44. p. 138: Among the elements you can use to enhance the layout of a page are pictures, drop caps and ________________________.
45. p. 139: You can use ________________________ to add emphasis to a publication. It provides variety in the physical layout of a page – by changing the sizes of objects; by varying object weights; by altering the position of an object; by drawing attention-getting shapes or a colorful box behind an object called a matte; or by adding carefully selected colors that emphasize an object.